Besides studies at UCLA, he lettered twice on the UCLA crew team and was elected to the undergraduate Student Council. In 1973, he was graduated from UCLA with a BA in Economics, Phi Beta Kappa, and Summa Cum Laude with an overall 3.6 GPA.
From 1973 to 1979 Bob worked for IBM and got great training there. He paid back IBM’s investment as one of their top producing salespeople. Because he was in a remote territory with no IBM System Engineers, he had to become technically competent. However, he did not feel his long-term career was at a big company.
In 1979 and with about $3,000 in the bank, Bob started Source Data Products, Inc. When he saw how much little guys got charged for technology and how little service they got for their money, he had a clear mission — to help small-to-medium businesses get a better value for their information technology dollar.
Despite all the changes in technology, business and the economy over the years, Bob always had a laser-focus on providing value-based solutions for small-to-medium business.
Bob must have done something right because since then he has worked with over 3000 businesses in North America. And his clients from those early days are still clients today.